I've done an intensive month of craft fairs and been observing a lot of what works and doesn't work. After much thought and deliberation (ok, and a little wine). I think there is a magi formula to successful selling as a designer maker.
A. The product - must be of quality and a good price, be original - do what you do best and concentrate on that. Don't try and do what someone else is doing because they're making sales. The only way to be totally unique is to develope your unique skills to the max. Don't go all craft ADHD (very common problem). Stay FOCUSED dude.
b. Your market - get the right
venue with the right buyers - old biddies - forget it. What you need is middle class guardian readers with muchos deniros and an appreciation of your hard work. Look out for craft fairs in trendy city 'burbs with a little cool subculture of their own. Think about who buys your stuff and imagine what they do and where they live - that should narrow it down. If there isn't anything there then set up your own - it's not that hard, just start small and invite friends.
c. Your sales technique - you are your brand! You need to be an extension of your product. I sell cards featuring vintage patterns and I love pattern. So, I wear my best vintage frock, a huge smile, and I engage and chat to as many people as possible. I tell them about the designs, where the patterns come from, the process, my inspiration - I sell the cool image. It sounds cheesy but people are buying in to you as well as your products. Your nice personality should come into it's own here, just be your self and enjoy the time you have with people. This is also a time to get feedback on your customers faves and what sells best - that way you can develop your range in the right direction.
Ok, enough waffle. just want to try and work out how I seem to have made a success of this and share the wealth with you good crafting people out there. Hope it helps.
If you want more great info the
ETSY sellers handbook is a real help.
